On Tuesday this week I expected a few people to arrive at 8PM to try on costumes. It turned out to be a group of eleven people from a school in the town of Paarl. They had to drive 45 minutes to get to me and 45 minutes to get back with a speed limit of 120km/h.
The fact that they came and managed to fit on everything that they had on their list was due to the booking system on my website. A few costumes had to be swapped for others due to sizes of the person who were supposed to wear them. My website bascially gave me an advantage over my competitors because it allowed me to widen my potential clients to other cities in a normally very region specific market.
Thursday, February 19, 2009
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