Yet Another Content Marketer (YACM)

The online entrepreneur world seems to be evolving around those so-called "lifestyle entrepreneurs" who seem to show off how wonderful their life is and how amazing their products are and just buying their products will sort out everyone's problems. Unfortunately in the real world not everybody can or wants to do content marketing. Many people also simply cannot afford these expensive online courses that are marketed as "cheap" and "valuable", etc.

In the past, I have subscribed to several newsletters of these marketers just to see what they are about. Some have sort of useful articles, but many were just seriously pushing their products. Often they had offers with a huge percentage off the price which still turned out to not be affordable for me. In the end most of those courses turned out to be content marketing and not actual useful services that people actually need.

The type of headlines that these people typically publish are things like (made up for this post):

• You only need to buy my course
• Look at my amazing product
• I will teach you to be successful
• Limited space, join my webinar now
• 80% discount for a limited time only

In the end, a lot of this is just to pull buyers and the buyers will very likely not end up being able to use most of the content supplied due to their situation.